חבילת סקי HDTV 2006

[m8m8]

החל מ 2006 חבילת סקי



תשדר FTA HDTV



נידרש מקלטים מיוחדים



קרוב 200 ערוצים היו חופשים



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British Sky Broadcasting Group PLC

09 June 2004





9 June 2004



BSkyB announces Free-To-Air and High Definition Television initiatives



British Sky Broadcasting (BSkyB) today announced plans to drive sustained demand

for digital satellite television through separate initiatives that will address

the premium pay-TV and free-to-air (FTA) audiences. Speaking at an investor

conference in London, James Murdoch, Chief Executive of BSkyB, said that the

Company would introduce a new FTA satellite proposition later this year and had

begun developing a premium package of services in the High Definition Television

(HDTV) format for launch in 2006.



Free-To-Air Satellite



Later this year, BSkyB will introduce a FTA satellite proposition offering

access to almost 200 television and radio channels and interactive services

which are available without a monthly subscription fee. Consumers will be able

to purchase a package of reception equipment (including a Sky digibox, minidish

and initial viewing card) direct from BSkyB for a one-off cost of £150.00

including standard professional installation.



There is no obligation to subscribe to a pay-TV service and FTA satellite

viewers pay no monthly fee. However, the FTA satellite proposition offers an

easy upgrade path for viewers who choose subsequently to add a pay-TV service to

their viewing options. There is no requirement for additional equipment and

viewing cards can be enabled remotely for the reception of pay-TV services.



It is anticipated that the new FTA satellite proposition will support the

Government's proposed switchover to digital-only broadcasting by providing an

additional subscription-free option for viewers not currently attracted to

pay-TV. In particular, FTA satellite will provide an accessible and attractive

means of 'going digital' for the 27 per cent(1) of UK households which are

currently unable to receive the full range of digital terrestrial television

services and for the additional number of households which require an aerial

upgrade in order to receive digital terrestrial services.



The extensive line-up of channels available to FTA digital satellite viewers

includes the BBC's portfolio of digital television and radio services and

digital versions of the five analogue terrestrial television channels, including

all national and regional variants of BBC One and BBC Two. Access to the

encrypted signals of ITV1, Channel 4 and five will be available as a result of

the provision of a digital satellite viewing card, which will also enable

automatic reception of the relevant variant of regionalised FTA channels.



All FTA satellite viewers enjoy access to Sky's comprehensive electronic

programme guide (EPG) featuring seven-day listings of forthcoming programmes on

all channels. In addition to a wide choice of FTA television and radio channels,

interactive services such as Sky Active, BBCi, ITVi and Channel 4's Big Brother

Interactive are available to digital satellite viewers without any monthly

subscription fee. All Sky digiboxes contain an integrated modem and therefore

are capable of accessing online services including e-mail, SMS text messaging

and public service information from Directgov.



High Definition Television



In a separate initiative, BSkyB will again demonstrate its commitment to lead

innovation in digital television with the development of a premium package of

channels in the High Definition Television (HDTV) format. Following the

successful launch by BSkyB of the UK's first digital television service, first

interactive television service and first integrated Digital Video Recorder Sky+,

the proposed introduction of HDTV to the digital satellite platform in 2006 will

ensure that Sky customers continue to benefit from the most advanced television

services available.



HDTV, delivering substantially superior picture quality than standard-definition

television, is the preferred format for a growing number of US television

productions in genres including sport, drama, entertainment and news. Its

introduction to the UK is expected to strengthen further the differentiation

between digital satellite and other television platforms and to appeal to the

increasing number of consumers who seek to enhance their in-home audiovisual

experience with equipment such as wide-screen televisions, plasma screens and

home cinema systems.



The premium service will launch in 2006 with both a set of dedicated HD channels

and access to selected events produced in HD format. Further details of BSkyB's

proposed technology and programming offering in HDTV will be announced in due

course. In addition to the package of channels to be offered by Sky, other

broadcasters on the digital satellite platform will also be able to take

advantage of its HDTV capabilities to provide an enhanced experience to their

viewers.



James Murdoch, Chief Executive of BSkyB, commented:



'These initiatives are another step in giving consumers a choice from Sky that

suits their needs at the top and lower ends of the scale. They will help drive

even greater take-up of digital TV services and enable Sky to enjoy a close

relationship with even more customers.'

[שלמה רוזן]

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[Raviv]

איזה מקלטים? אלו לחבילה המתוכננת שעדיין לא ידוע מתי ואיך זה יתבצע?



שתי חדשות בהודעה הזו-

אחת, שסקאיי מכריזים על כוונה לשדר אירועיםערוצים בחדות גבוהה ב2006

שתיים, שסקאיי נכנעה לתנאי השוק ולמהלך של הBBC ומוכנה לממן קידוד ערוצים לצפיה חופשית. החבילה החדשה נראית כמו כרטיס סולוס, שהפצתו הופסקה (נותן ITV,4,5, וכמובן כל הערוצים החופשיים).

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