Technology 23.10.04 media day: HDTVS conquered the production [fp] Munich - the format High definition (HD) wins in the (Post-)Produktion of movie theater film and tv film increasingly at meaning.
Whether in the fiktionalem area, in documentation or in sport-live-Events: the highly-dissolving television offers not only a clear leap in quality, but rather frequently also costs advantages. Above all however HD eases the international marketing of TV- and film productions. That became Munich in the Panel 13.2 of the media days clear.
Year "last under the motto yet vision - now reality" German makers presented current HD-productions and report on its experiences in the intercourse with the new TVFormat. Rola farmer, senior partner and Managing Director of the Münchener film firm tandem Communications, placed that for Sat. 1 of Uli nobly produced film "ring of the Nibelungen" before (radiation: 29./30. November). TV-Zweiteiler expensive the 20 million Euros was realized because of its numerous Special-Effects-scenes in HD-quality. Alone the short Drachentöter- sequence includes 700 Special-Effects-Shots, described Rola farmer. "Without HD would be that been not possible", said it.
Let the basis costs in HD-productions be among other things on the basis of the being omitted negative development and film scanning more favorable than in 35-mm- productions. Let advantage be also that HD-projects Fördermittel would be received by the MEDIA-initiative of the European union. More expensively as in the 35-mm-film 35-mm-film mm 35-mm-film film the equipment-rent to beech strikes on the other hand. Moreover it had been difficult to win HD-learned colleagues for the production. This would have more required time and costs caused as assumed.
Immediately four current HD-. productions Leopold Hoesch, manager of the Cologne production firm introduced broadview. tv: "revolution on Air" (in the order of NHK, NRK and ZDF), "the miracle of Bern" (in the order of ZDF, Magyar TV, would resemble, ORF, SF-DRS, YLE), "Stalingrad" (in the order of ZDF, Teleac / NEED; YLE, German united) as well as a Germany image film that was produced on behalf the federal ministry of economics for Japan. Hoeschs result: "without HD are high-value productions today no longer vermarktbar." Let HD be the knight blow for documentation as well as "Stalingrad" and moreover a good marketing-argument. Clear all attitude features provided for the "high brightness-aspect" of the format. In the "Stalingrad" production expensive only 1.5 million Euros had been set also on HD in order to save in view of by more than 260 hours raw material costs. "Also if not on HD radiated becomes, should one nevertheless on HD produce", demanded Hoesch because then the analysis would be eased by productions on DVD. 25,000 DVDs had been sold, what an "astonishing success" would be, by the "Stalingrad"-Produktion. "Stalingrad" was radiated as TV-Triologie (3 xs 52 minutes) recently in the ZDF. The film turned in collaboration with the historian Guido Knopp was sold already into twenty countries.
Peter grave, manager at the Ismaninger TV-abundance-service-service provider and sport-TV-maker Plazamedia, presented impressive pictures the for premiere in HD-quality of produced national league-game Stuttgart against Bremen. It appeared confidently that independently of, how the TV-transmitters would decide, the 4:3-Format already soon by the 16:9 format removed would become. The handling of 4:3-TV-Röhrenfernsehern finally already had been adjusted. "Over the sale of the new flat displays becomes itself HD put through", predicted grave. Premium-Sportübertragungen would be realized already soon only in the HD-format. Because personnel and cameras could be saved, is to be reckoned in part areas of the HDProduktion also with cost savings.
More expensive than in standard-definition-projects let yet the necessary technology be however. Plazamedia, grave explained, would invest first of all into the HDPostproduktion, in further steps then into the HD-Sendeabwicklung and finally in HD-live-graphics. Of the announcement of the Pay-TV-bidder premiere to radiate three new canals in HDTVS-quality in the next year, appeared grave enthused. Premiere is one of the most important Pazamedia-customers.